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A Guide For Outstanding Business Plan Writing To Request Funding! For Your Small Business!

Before We Start! Please Sign Up For:

FREE Business Express Series Workshop

Week 3 Invitation Announcement

Enjoy FREE business education, get some refreshments, and connect with fellow business owners who, like you, are driven by passion and business growth. If you want to learn more about business plan writing, grant and loan applications, or core business techniques please sign up for our Free Business Express Event!

Event Details:
  • Start date: November 7th, 2023

  • Language: English only

  • Track 1: 1:00 PM ET, Free Registration LINK

  • Track 2: 3:30 PM ET, Free Registration LINK

  • Location: Will Be Announced Soon!

Track 1 Session 3:


  • Introduction to Marketing

Track 2 Session 3:


  • Prepping for the Event

  • Materials to Bring to the Conference

  • Meeting the Right People & Building Relationships

  • Follow-up - How to Get it Right

For all questions, please schedule a one-on-one consultation via Calendly by following this link: Link. Alternatively, feel free to reach out to us directly via email at or phone at (212) 835-2485. We're here to assist you!

How to Write a Quality Business Plan?

Crafting a business plan is a troubling task for many small business owners. However, by following straightforward frameworks, the process of creating a business plan can be engaging and even enlightening. One crucial guideline is to maintain a concise and focused writing style throughout.

For entrepreneurs seeking funding, it's imperative to be aware of your audience. Put yourself in the shoes of your audience and tailor your writing style accordingly. Highlight the strongest aspects of your business while tactfully addressing its weaknesses. When outlining weaknesses, always provide viable solutions or counterbalance them with strengths. The goal is to present a panoramic view of opportunities to your readers.

When discussing weaknesses, clearly articulate how the funding you're requesting can be instrumental in overcoming these challenges or how it can make your business grow. Concrete evidence is key. Incorporate well-researched arguments, data, and financial projections to strengthen your points.

In this article, we'll delineate the structure of a traditional business plan. This structure offers a comprehensive view of your business and is effective when seeking financing. By following this guide, you can enhance the quality and impact of your business plan, increasing your chances of securing the funding your business needs to succeed.

Executive summary

The executive summary is the essence of your business plan, a concise yet compelling overview designed to hook your audience. In a mere half to one page, this section functions as your elevator pitch, outlining the core elements of your business. Here, you articulate your mission and vision statements, provide a description of your products or services, outline your company's trajectory, and introduce your financial projections. When you're seeking funding, the executive summary becomes even more pivotal; as it connects your business's aspirations to the practical application of the funds you're requesting.

For instance, imagine you're pitching for a $5,000 business grant to enhance your grocery store's operations, focusing on customer experience and revenue growth. This grant, you explain, will revolutionize your approach by enabling the implementation of contactless payment processing operations. By investing in this technology, not only will you streamline transactions, but you'll also safeguard your valued customers.

You can also provide compelling supporting arguments. Analytical data, gathered from POS systems, will empower your business. It will facilitate comprehensive tracking of sales, products, employee performance, and customer preferences. The improvement in data-driven decision-making not only optimizes time management but also provides insights into your customers’ choices.

Moreover, you can cite recent research findings to your position. According to a study conducted in 2023, small businesses leveraging advanced POS systems witnessed a 20% surge in sales, a remarkable 15% uptick in customer satisfaction, and an impressive 25% increase in customer retention compared to those lacking such systems (source). This statistic not only validates the importance of your investment but also demonstrates the tangible outcomes expected from the proposed funding.

In essence, your executive summary serves as a persuasive prelude, showcasing the synergy between your business's ambitions and the strategic utilization of the requested funds. It's not merely a snapshot of your business; it's a vision in motion, backed by data and driven by purpose, laying the groundwork for a prosperous partnership.

Market analysis

The Market Analysis section serves as a guide for your business through the landscape of industry trends, consumer behaviors, and competitive dynamics. A high-quality market analysis is not just about knowing your market; it's about demonstrating a deep understanding of your industry's pulse, its potential, and the unique position your business occupies within it.

Industry Overview: Provide well-researched statistics and performance metrics about your sector in the US market. Showcase your knowledge of industry growth patterns, emerging trends, and key players. Describe the market-driven nature of your industry, emphasizing the avenues for growth and innovation.

Target Market and Customer Insights: Provide a detailed description of your ideal customer, including demographics and psychographics – their habits, preferences, and pain points. Highlight your current focus on a specific consumer segment, emphasizing your intent to build customer loyalty. Discuss potential avenues for market expansion in the future, demonstrating your forward-thinking approach.

Competitive Advantage: Analyze the local market within your location and study the strengths and weaknesses of businesses similar to yours. Articulate what makes your business unique – whether it's exceptional service, innovative product features, competitive pricing, or a blend of these elements. Show a clear link between your competitive advantage and customer value. Back up your analysis with performance metrics, customer satisfaction ratings, or testimonials that highlight your superiority.

SWOT Analysis: Present a SWOT analysis that portrays your business's strengths, weaknesses, opportunities, and threats. Balance each weakness and threat with a corresponding strength or opportunity, demonstrating your proactive approach to challenges. For every problem identified, propose a solution or highlight the opportunity it presents.

Organization and Management: Outline the roles and responsibilities of each team member, emphasizing their expertise and contributions. If you utilize specific software for business management, discuss its impact on optimizing your operations. Show your commitment to data-driven decision-making, indicating that you invest in research and technology to enhance your business's efficiency and effectiveness.

Service or product line

This section outlines all products/services you offer, the pricing of each, how products/services are created/lifecycle including costs of production, intellectual property rights, plus potential research and development. Please keep in mind that the last two subsections of this section are not applicable to all businesses.

Marketing and Sales

This section is the most important as it shows how your business will generate profit and explains how exposure will be created to best reach the target market to make sales. Key marketing strategies for your business are outlined here. Your marketing strategy depends on the type of business you have.

Please read the following article that can help you come up with an effective marketing strategy for your business or reach out to our CNPP team for assistance at (212) 835-2485 or

Kateryna Meshcheriakova

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